per·sis·tent (pr-sstnt, -zs-)
adj.
1. Refusing to give up or let go; persevering obstinately.
2. Insistently repetitive or continuous: a persistent ringing of the telephone.
3. Existing or remaining in the same state for an indefinitely long time; enduring: persistent rumors; a persistent infection.
4. Botany Lasting past maturity without falling off.
5. Retained permanently, rather than disappearing in an early stage of development.
I can truly relate to this epic entrepreneurial journey, and how persistence ALWAYS pays off. Holiday 2011.
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