State Press.com

The city is slowly starting to embrace the progressive movement of "streetwear" from it's loyal underground followers to the mainstream public. Editor Joseph Schmidt of http://www.statepress.com/, recently drew a report on the brand-new shop in the local area. The article explores the goals of this debut establishment and the full reasoning behind it all. A few of our fitteds, barely visible to the naked eye, made the cover story but that is neither here nor there. We are just glad to be in the hottest boutique within Arizona statelines. The overall objective is to turn Arizona's Mill Avenue into Hollywood's Melrose Avenue, as Me-Phi becoming the anchor of the entire transformation. Word to the wise: 'No plan can survive contact with the enemy".

Not A Diss...

From day one the main focus of our company has always been to provide quality products that potential customers can truly see a tremendious amount of thought and detail went into each of it's ultimate creation. Our logo never dominates any of the graphics or designs we manufacture for sale, and never will. Sure we could make a quick buck by just slappin' our logo or brand name on few different assorted items and goods, but that would be taking the easy route. It is pretty much a standard method of business these days. 50%, or perhaps even more, of the consumers that purchase "Streetwear" are only interested in who is hot at the moment. It is almost a popularity contest. If your not wearing the newest "#$!*@>", then your not cool. These misguided spenders are only looking to buy the latest sneakers or a particular t-shirt produced by a specific brand because it is a household name. In effect, these band-wagon bandits throw adequacy out the window for the sake of relevancy. These actions are simply used to cover up hidden insecurities. Hopefully this post will rattle the cage of these spineless POSERS out there reeking havoc on the industry. The abundance of recycled themes, dull concepts and basic script tees are escalating at an alarming rate. Whatever happened to makin' your own lane?

25 and Runnin'

The "Ides Of March" is a re-known day in history of legendary proportion, but I see it as otherwise. Today I turn an immaculate twenty five years of age. I don't feel the electricity about it, or the stigma surrounding the whole "birthday" issue that I anticipated for a while. Just my thirst and hunger to be on top of my game has become even stronger. Two major events will be taking place next month which will without a doubt determine the rest of my life. Favor! and Grace! are extremely beneficial qualities to carry on any entrepreneurial journey. I was truly BLESSED to have received them both.

This Guy.....

"Let's get this money, this money must be made."

-So NiCe

Porcupine straw hat, small vintage t-shirt, faded cargo shorts, and sandals. Did I mention 6'7? Our styles might be polar opposites but that is what makes us truly unique. Night and day. Apples and oranges. He would cry when I got spanked, and I would laugh when he did. The joys of adolescence. Four minutes apart makes a big difference. I remember distinctly stealing this dude's animal crackers, crafting niffy traps set for his demise, and chipping his front tooth on the kitchen tile through a glorious battle of soft pillows and grown-up words. I'm sorry it had to end that way. As a matter of fact, I can unfortunately recall pushing the reset button on his hard-fought game of Pac-Man during STAGE 26!!! It takes many long hours of quick wits and strong concentration to perform at such a high level. And I erased it all within seconds attempting to play a cruel joke. Spare me the criticism, I still feel terrible to this day. People are always shocked and amazed to hear that I have a twin; they are almost blown away. I always told myself that if I could sing like him, I would bag way more chicks. If I was as intelligent as him, I would have my degree by now. If I had half of his athleticism and strength I would be in the NBA right now. I stole the juice boxes and he stole the good genes! Nevertheless, I must say that he is growing by leaps and bounds. New York has a tendency to chew hopefuls up and spit them out. My brother is resting comfortably in the belly of the beast relaxed with his feet up. There are simply two types of people in this world. Its very cut and dry. Those that entertain and those that observe. Meet http://www.marcusterrellsmith.com/.

Computer Love???

During my leisurely late-night Web Surfing, I saw a creature in the water I have never seen before. This vague yet still unknown object knocked my off the keyboard where I nearly drowned in a sea of excitement and disbelief. Linguistics was always a passion of mine I wanted to pursue but never could find the time or effort to put towards it. Here is finally a day where that knowledge could be put to some good use. Our "Stack Bread" Fitted Cap and "Make It Rain" Fitted Cap were recently featured on an international site entitled, http://www.fittedcaps.hu/. Never heard of them, but by the looks of it they are not amateurs:

"Az All Nice legújabb New Era 59Fifty sapkáját szerényen csak a világválság hivatalos sapkájának nevezi. Hogy ezt mire alapozzák, most hirtelen nem tudom értelmezni, de hát nem kell nekem mindent értenem. Már megvásárolható az All Nice webshopjában".

"Az All Nice-nál, ennél az új streetwear márkánál úgy látszik elég nagy szárazság van mind esőben, mind pénztárcailag, hiszen legújabb New Era 59Fifty sapkájuk az esőcsinálás jegyében született. A Make It Rain névre hallgató sapka fekete/zöld színben érkezik, és a homlokrészen egy felhő látható, amiből egyszerre esik pénz és víz is. Már kapható az All Nice-nál."

Any guesses? My instincts tell me German but I never finished college so this could be Arabic for all I know. Its points like this when I come to the realization that life is truly strange. My own mother didn't even know what "Stack Bread" or "Make It Rain" meant in English, now I can't even translate it.

ALL-NICE Fitted Caps Spring 2010 Sneak Preview!!!

Here is a quick sneak preview of the four brand-new fitteds we have droppin' in April for our Spring 2010 Collection. Of course we have my first-born son, Mad Cheeze, restocked in an alternate colorway (Graphite/Black/Maize). Make It Rain, my childhood companion, restocked with an alternate rear graphic (Navy Blue/Kelly Green). The infamous Mad Paper Fitted Cap restocked in an alternate Kansas City Royals colorway (Colombia Blue/Midnight Blue). And introducing the young phenom sent to set the streetwear industry on it's ear. Trust me when I say this heralded design is truly original, unique, and most importantly never been done before. More details to come. Our primary goal is to simply sell our concepts, not our name. Look out for these exclusive joints soon at Hatclub.com, Amazing Store.com, Me-phi Boutique, Cranium Fitteds.com, Karmaloop.com, and more select retailers next month!

Who Wants 50 FREE CAPS???

The good ole' folks over at New Era are having their 2nd Annual Giveaway! What person in their right mind wouldn't want 50 brand-new authentic and diverse fitted caps from some of the top major brands in the enite world? Kingpin lines such as Rock Smith, The Clink Room, and Hall Of Fame serve as just a few of the headliners. We were truly honored to be invited to such an exclusive event. Check us out next to all the big-boys, fiftenth from the top! To enter the contest, all you have to do is visit www.neweracaptalk.com and sign up. A sneak preview of the hats we have provided for the contest will be posted on Friday. Good Luck.