Lock-Ness Monster/Big Gun Contra.....

We have created an all-new graphic strictly for the Sneaker Heads out there! This is the crown jewel of our entire Spring 2010 Collection. In this streetwear fashion industry, 99.98533217% of the customers who purchase a fitted cap do so to match with there shoes. Many different brands and organizations solely base their new material and colorways on the next anticipated release of the Air Jordan XI, Nike Dunks, Forces, and etc. Thus meaning, "SNEAKERS RUN THE GAME". This particular design will be available in Black/Red. In addition, we have restocked our inventory of completely sold-out fitteds which include Mad Cheeze, Mad Paper, and Make it Rain all in brand-new colorways. The "ALL-NICE" Fitted Cap & Premium Couture Spring 2010 Collection will drop on May 7, 2010 at select retailers.

Can't Stop Us...

Yes People. Yes People. We have received numerous phone calls and emails in regards to re-stocks and new products, so here is the 4-1-1. After selling-out nearly every item in store from our Fall and Winter season garments, the "ALL-NICE" Fitted Caps & Premium Couture Spring 2010 Collection is set to drop at select retailers on May 7th 2010! Four brand-new fitteds, five corresponding tees, and a surprise accessory. Stay tuned for more after the jump.

Lifeguard Assistance Please...

A.... Double L.... N.... I.... C.... E.... They hate against WE!!! I am the undisputed champ. Aliases include Wavy Davey. Mr. Atlantic Motion. El Numero Uno A La Playa. Sea-Sick Smith. So on and so forth. My hair-game is equivalent to the colonial days when Columbus set sail to embark on new land. Upon his arrival, the Native Americans had never seen, witnessed, or even heard of such sorcery. The astonished Indians could not understand or even begin to comprehend the actual sight of his massive ships approaching their shorelines because they had simply never seen something so unusual like that before. This black magic I speak of was EXACTLY like my first day of high-school. No man, woman, or child had ever been exposed to such a devastating combination of style and attitude either. No this passage is not about my long time childhood friend's and I overdue reunion. No it is not about my own twin brother that I haven't seen in ages finally catching up and sharing a few laughs. And it is definitely not about us all coming together for an internal wedding between the five of us. This particular post is strictly about how "sweet" my hair is.

New Business Card???

I love the purity and the innocence portrayed here, but does the overall image need a change? Is it to early to even consider? I wonder how often start-up businesses change their own business card. Nevertheless, some major additions will be listed in our next installment. It will include Facebook, Twitter, Business Email, and an alternate Business Phone Line. Our partners in crime, G73 Studios (www.gseventhree.com), always provides us with service that is superior in quality and continues to exceed our expectations on any venture we propose. "ALL-NICE" Fitted Caps and Premium Couture Spring 2010 shipment will be here next week! DON'T SLEEP.....

Critical Condition...

Bruised sternum. Three cracked ribs. Sever concussion. I got hit by THE most gorgeous Semi-Truck ever manufactured. If love is blind, then I truly believe that faith should be used as braille. My overall perspective of being a "good companion", a "good father", or even a "good citizen" period has been completely incinerated by a dynamite combination of immoral values, dis-beliefs, and pure hypocrisy. A wolf in fox's clothing. Roger Rabbit's ultimate conquest. Coursing venom sweeter than honey. As a creature of habit, I will surely drown my sorrows in a familiar pool of alcohol and women, prematurely knowing that it will only mask a deficit which will never suffice. Foolish pride tells me go twice as hard, so it will obviously last twice as long. Right? Wednesday, Friday, and Saturday night are stamped, sealed, and delivered with all the bells and whistles attached. Maybe my ingenious theory will work this time minus the annoying stomach aches and temporary pleasures.

M.O.D.A.L.E.W. One Year Anniversary!!!

Our good friend David Lewis will be celebrating his company's One Year Anniversary on Saturday the 17th at the ALOFT Hotel in Tempe. I met David when we opened up our Scottsdale location and we've been supporters of his movement ever since. Dave is a genuinely good dude with a great attitude and work ethic to match. If you're in Arizona this weekend come hang out and help us celebrate...... MODALEW ERA baaaaby!!!!

CAUGHT ME OFF-GUARD!!!

What a player huh?!?!? I just wish the photographer wouldn't have caught me in mid-stride. I began prepping to get my gear situated, the logo on full display, swagger on full tilt, and no God-forbidding crust on my lips. But as you can see, they successfully captured a 6'5 Camodo Dragon waving his tongue in pursuit of unsuspecting prey. Basically the Discovery Channel meets Streetwear Fashion. This was my first major debut photo-opp, so please spare the rod and ENCOURAGE the child. The College Times flagged me down as I was preparing to catch a quick-flick at the Tempe Marketplace Shopping Center. This popular local newspaper was producing a segment on the new trends uprising in the area. I was so hyped to be recognized and to unexpectedly receive my first feature in the public eye. I even received numerous phone calls from many former friends and past relationships. Some praised, other heckled. But at the end of the day, those same certain peers of mine inquired how to in fact purchase the particular t-shirt I was wearing in this project. Favor?